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Amanda Cheryl, certified Co-Active coach, seated at a table

Hi, I'm Amanda.

I help people and organizations stop drifting through spaces they’ve outgrown.
 

For over two decades, I’ve worked at the intersection of human behavior, communication and leadership.

 

But whether I’m working with an executive team or an individual at a personal crossroads, the core focus is always the same: helping you clear the noise, step out of default mode and choose what comes next with purpose.

Why clients work with me

Genuine connection. Real-world clarity. A space where you don't have to carry it all.

People usually reach out when they’re tired of keeping up appearances on the outside while feeling disconnected on the inside. You're ready to stop editing who you are, step out of default mode and work with a partner who sees your true capability.


Whether you’re navigating a personal crossroads or a major professional pivot, here’s why clients choose to work with me:

 

  • Deep understanding of human dynamics: As a Co-Active certified coach with over 20 years' experience leading communications, change and culture in fast-paced corporate environments, I deeply understand the pressures that cause us to prioritize everyone else's needs over our own clarity. You don't have to justify where you're at — I get it.
     

  • A rare space to set down the weight: In work and in life, you're often the one managing expectations, anticipating needs or keeping the peace. Working with me is the one place where you don't have to perform, protect anyone else's feelings or have it all figured out. You can set down the mask and speak openly.
     

  • Warmth paired with honest perspective: I'm in your corner completely, but I won't let you stay stuck in a comfort zone that's not serving you. I bring a combination of deep empathy, quiet curiosity and clear-eyed challenge — holding up a mirror so you can see what's getting in the way and move through it.
     

  • Deep self-understanding, zero judgement: I create a safe space to look honestly at your values, your natural strengths and the subtle fears holding you in place — giving you the clarity to see what’s truly possible and how to get there.

What I believe

  • Familiar patterns feel comfortable — until they hold you back. Staying with what’s predictable feels easy, and stepping into what’s possible requires setting aside past patterns and ways of thinking that keep us stuck.
     

  • Self-trust is the ultimate strength. When you stop filtering yourself to fit old expectations, decision-making instantly feels lighter, clearer and more natural.
     

  • Grounded presence speaks louder than posturing. True influence, whether at home or in the boardroom, comes from clarity, conversational courage and dropping the act.
     

  • Life is too short to delay what's possible. Leadership and life are meant to be experienced with purpose. Going through the motions doesn't have to be your status quo.

Beyond the work

Get to know the human behind the coaching.

I live near Vancouver, Canada where I enjoy spending time with my family. When I’m not coaching or thinking about the power of a good conversation, you’ll usually find me listening to music or getting lost in a good book. I also love creative writing — the chance to imagine different worlds, follow an idea and see where it leads.

Some of my happiest moments are spent curled up around a campfire, where life becomes a little simpler and there’s room to slow down, breathe deeply and reconnect with what matters. 

Portrait of Amanda Cheryl

Start the conversation

If you’re ready to unpack what’s holding you or your organization back and step into what’s truly possible, I’d love to connect.

 

Reach out to explore coaching, or to start a conversation about what working together could look like.

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